Affiliate program for people interested in the automotive industry

iParts.pl is the largest and fastest growing online store in Poland, specialising in the sale of automotive parts. According to the Money.pl ranking, it is the best shop specialising in the automotive industry. iParts.pl offers more than 2 million parts and automotive accessories. The e-store platform was designed and implemented by Ideo - technology partner of the company. Since October 2016 iPart is part of the HELLA Group, founded in 1899.

Tasks and objectives

An affiliate program commissioned by iParts.pl is aimed at professionals working in the automotive industry. These are the owners of workshops, car showrooms, bloggers, owners and editors of thematic portals and all kinds of other areas that relate to the automotive industry. The program helps them to recommend products offered by the iParts.pl store by including them in related websites. Affiliates can choose from different promotional tools including text links or dynamic and static banners. The most active users can count on support to help in the creation of customised advertising formats.

The implemented solution uses the Edito CMS platform, which is also responsible for the functioning of the iParts.pl online store. Such a combination allows for better use of both tools and increases flexibility for possible modification.

An area dedicated to the participants of the program is available at www.partnerski.iparts.pl. After registration and account activation, the user gains the ability to link their websites/pages, which will be used in the course of the program.

As part of the platform, Ideo prepared dedicated tools for managing ‘affiliates’ in the program. They receive a commission on each transaction, which was brought by their own actions and can check at any time, the running totals of money earned. Statistics of the program update in real time and commissions are paid within 30 days of purchase and payment of goods.

Main advantages for the customer
  • obtaining contact information (leads)
  • increase in the number of visits, resulting in more sales
  • improves communication between the company and contractors
  • attractive tools for brand promotion
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