Complex promotion of the ParadiseBaby brand

ParadiseBaby is a family business that has been operating and growing for almost 20 years. Valuable experience and the knowledge of customers’ needs helped the brand achieve considerable successes, not only in Poland but in Europe as well. ParadiseBay is a producer of valued and popular strollers, taking care of their modern design, comfort, and above all, the safety of the youngest users. Continuous improvement of products as well as maintenance of the balance between the quality and the price, earned respect of the parents. The company is proud to say that each stroller is created in Poland from the start.

Tasks and objectives

ParadiseBaby is a brand that is constantly developing and gains recognition not only in Poland but in foreign markets as well. For the company, this means new challenges, various customer needs and the bigger competition. At that stage, the proper target of brand marketing and communication is necessary. The company’s dynamic development allowed to take a step in this direction.

Preparation of the digital marketing campaign as well as the optimization of the website regarding its users.

The cooperation began with the preparation of the digital marketing strategy that would define objectives, tools and ways of building brand’s recognition online. Additionally, the website was analyzed and optimized in order to make it even more user friendly.

In the course of the next months, SEO activities were being actively implemented on the ParadiseBaby website. Whereas, new and engaging content was prepared as a part of the content marketing strategy. The team of account managers worked really hard to make the brand more visible and interesting for customers. In the end, the client’s satisfaction from our work made him give us additional tasks. We were asked to manage the Facebook page as well as execute advertising campaigns.

Results:
  • The increase in a number of users on the website by over 350% (I term of 2016 and I term of 2017),
  • The increase in a number of sessions by 380%,
  • The increase in a number of Facebook fans by 1500 (in just 4 months),
  • Building brand’s reach and recognition.
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