GlaxoSmithKline Consumer Healthcare is a leader in the Polish pharmaceutical market. It has over 470 products including: medicines, vaccines, oral hygiene products and dietary supplements.
Tasks and objectives
There has been developed an informational and promotional service for GlaxoSmithKline Consumer Healthcare to increase the brand recognition of the offered product by the company and to raise awareness of potential clients about the disease and methods of fighting the fungal infection.
This is a vertical service containing only information about the social disease - fungal. Thanks to menu situated on the left side, it is easy to find interesting content. Furthermore, the service has been optimized for search engines.
Moreover, Ideo marketing Department was responsible for carrying out promotional activities on the Internet for the website. Our professional e-marketing campaign, combined with specialized consulting has led to the product reaching the top position in key search phrases.
Main advantages for the Customer
- attractive information and promotion service,
- increased sales of the product offered by GSK,
- public education on the prevention and treatment of fungal,
- increase user awareness,
- search engine optimization.