In cooperation with Ideo, Nestlé Junior has created for polish market "Wygraj z duszkiem" ("Win with a ghostie") loyalty program for its regular customers.
To earn points consumers registered with the site and declared to have a number of bar codes from milk cartons and then recommended the contest page to friends. This allowed them to earn points redeemable for rewards.
The implementation process was based on a loyalty program. Every Internet user had created their account to be able to declare their bar codes and recommend the contest to friends. Our implemented module informed about the points awarded and the redeemable rewards.
Every week the module generated a list of redeemed rewards and forwarded it to suppliers. In order to meet GIODO (the Inspector General for the Protection of Personal Data) requirements the module was equipped with a complete system event log and various types of safeguards to control all the users’ movements.
