LOT Polish Airlines is an air transport company connecting Central and Eastern Europe to the world. Every year, nearly 5 million of passengers use the company's services. LOT Travel offers its customers full and comprehensive service for private and business travel.
Tasks and objectives
We have designed a modern tool for LOT Travel that can be used by both individuals and business clients. Business offer includes organizations that offer optimum price of business travel and employee vouchers. An important part of the website is an advanced search engine which includes a number of filters to streamline searching of presented offers. This tool also allows to quickly compare the offers of different tour operators, choose the best option and preliminary booking.
The service was built on proprietary Edito CMS system. Apart from the standard modules which we adapted to the Client's needs, we also implemented a number of dedicated functionalities like my own offers. With this module, the administrator can place selected content in the preferred locations on the website. For LOT Travel customers we have prepared a module of travel inspirations. Among them there are ideas for active holidays on two wheels, special packages for people going to international festivals or outdoor concerts.
The job also included custom implementation of Google Analytics system by using Google Tag Manager. We have also implemented a mechanism for tracking conversion paths and relevant events in the clients' acquisition process.
Main advantages for the Customer
- Flexible software tailored to Client's needs
- Comprehensive presentation of the wide offer of LOT Travel and other tour operators
- A tool supporting the client's business objectives