Loyalty program "Klub Partnerów Shell Helix"

Shell is a global group of energy and petrochemical companies focusing on the most efficient use of resources and attracting new sources of energy. Shell has been operating in the Poland since 1992 and throughout the country there are almost 400 gas stations and shops.

Tasks and objectives

The loyalty program "Klub Partnerów Shell Helix" was built on a Motivation Direct platform.

The program is designed for owners of independent garages, selling Shell Helix oils. Klub Partnerów Shell Helix has been operating since 2013. Participants can not only exchange points for prizes but also gain additional benefits such as marketing support.

The loyalty program is available at: www.shellhelix.pl. The Website was created by Motivation Direct, a company closely associated with Ideo.

Main advantages for the Customer
  • business support
  • creating positive relationships with program participants
  • stimulation of the purchasing process for certain products offered by Shell
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