FFiL Śnieżka is a leading manufacturer of paints and varnishes in Poland and Central-Eastern Europe. The Company is a part of Śnieżka Capital Group. Since 2004 Magnat brand has been in the company offering high quality of paints and decorative structures for interiors.
Tasks and objectives
Magnat e-commerce platform was implemented on the basis of proprietary Edito CMS system. The contract involved development of a graphic creation coherent with CI and the Customer's product service. The use of RWD technology enabled full access to the shop also on mobile devices.
The application has been equipped with a number of functions necessary for the efficient execution of Internet sales, such as online ordering and payment, editing shipping options, building a directory and product cards, discounts, promotions as well as generating sales reports and statistics. In addition, the platform is equipped with Inspiration module which presents ready-made interior solutions in attractive form.
Among non-standard solutions it is worth mentioning:
- introduction gross / net product weight on the basis of which the cost of transport is calculated,
- cross-selling solutions enabling offering of complementary products,
- integration with Google and Heat Map services,
- construction of multicart products,
- integration with Homebook - a web platform for enthusiasts and interior design professionals,
- product consumption calculator which ultimately supports order picking.
Main advantages for the Customer
- Access to a growing number of potential clients
- Automating consumer service
- Matching the shop and its functionality to customer's needs
- SEO "friendly" application
- Intuitive transactional path
- Improved communication with contractors