Product and brand identity website for Opoczno

Opoczno brand has been a producer of floor and wall ceramics for over 130 years. It offers products with the industrial design based on current trends, whereas the firing process of tiles is carried out with the use of modern technologies. The company received many prizes and awards, for instance, Perły Ceramiki UE or the Consumer’s Gold Laurel.

Tasks and objectives

For Opoczno brand, we designed and implemented the modern product and brand identity website. The execution of the project was based on the Edito CMS system which we adjusted to the client’s investment requirements and needs.

The main objective of this project was to refresh the brand image as well as to gather and organize the available product database.

In order to achieve the main goal, we implemented in the system the module that allows the import of the external product databases prepared in a .xlsx format. The features available in the administration panel enable the management of the product offer as well as its display in several areas: by selecting the collection, the type of room or expected style. The practical solution is the elastic search engine that considers the necessity to narrow down the set of returned data based on the full-text search option.

We also took care of the attractive presentation of the assortment available on the website. The product cards include the image, specifications, the features that allow to add an item to the product list or to check the product’s in-store availability. The user also has the possibility to see other products from the same collection as well as suggested arrangements.

Additionally, the user can quickly find the nearest store thanks to the integration of the sales network with the geolocation feature or the intuitive search engine.

The main advantages for the Client:
  • Improved brand image,
  • support for the sales department,
  • clear information architecture,
  • website available on mobile devices,
  • two language version available – Polish and English (work is underway on further: CZ, SK, LT, LV, EE, HU, BG, FR).
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