iParts.pl is one of the largest online stores specialising in the sale of automotive parts. The store has more than two million spare parts for nearly all automotive brands available in Poland and Europe. Products available in the store come from reputable manufacturers and have a guarantee of quality. Both the wide range and many years of experience confirms the iParts.pl leading position in the automotive aftermarket.two million spare parts for nearly all automotive brands available in Poland and Europe. Products available in the store come from reputable manufacturers and have a guarantee of quality. Both the wide range and many years of experience confirms the iParts.pl leading position in the automotive aftermarket. Since October 2016 iPart is part of the HELLA Group, founded in 1899.
Tasks and objectives
All transactions carried out in the store take place via the Internet. The site has an advanced system based on the Edito CMS was integrated with the largest system of cataloguing parts – TecDoc Webservice. Using the latest software and hardware technology, customers have free access to the full catalogue of parts.
For a store with such an extensive product range, the best solution to gain a high position in organic search results and to maintain conversion at the highest level is Long Tail SEO. SEO strategies have led us to enter numerous keyword phrases (i.e. Long tail) compatible with an assortment of store products, which very often represent specific customer queries typed into an internet search engine. The essential work was preceded by a thorough analysis of the situation, which allowed the selection of appropriate keywords, and then developing a strategy. During the project, a team of Internet marketing specialists monitored the changes in search engines, adapting operations to the current conditions.
In order to achieve a high position in organic search results and attract clients, Ideo implemented extensive marketing activities focused on content.
- a high position in organic search results on thousands of phrases - both the general and the so-called "long tail"
- increase in the number of visits and page views across the site
- daily contact with thousands of customers looking for a professional service and a wide array of parts