Wolters Kluwer is the leading provider of publishing, informative and software services. The company’s offer targets to fields such as law, finance, administration, risk and compliance with regulations management, education and HR. The company operates in over 40 countries and employs 19 000 employees.
Tasks and objectives
The portal www.prawo.pl, based on our proprietary system Edito CMS, is intuitive in use and offers a wide range of features. One of the key factors for choosing Edito was its efficiency confirmed by previous implementations in the field of news portals.
The project included the migration of several active theme websites to the one big news portal.
The portal, divided into sections, offers content corresponding to topics of individual websites before the migration. Our specialists designed its modern and clear layout.
SEO specialists watched over the implementation and migration processes. The biggest challenge was the smooth transfer of the previous websites’ organic traffic. The process required to redirect a very large number of URLs and ensure the appropriate structure of the new website (prepared in accordance with the latest search engine guidelines for webmasters). Currently, over half of the traffic comes from organic search results.
The portal is a tool by which the client connects with the product named LEX, which publishes new legal documents every day.
Main benefits for the client
- Several content websites in one place and managed from one panel,
- logical and intuitive information architecture,
- a mobile-friendly RWD website,
- a tool that works with other client’s products.