Black Red White makes online shopping easier

BRW, the national furniture market leader, introduces new features on the website. Ideo Agency was responsible for the implementation of new functionalities.
9 November 2017

Online shopping is a dynamically developing commerce department. Customers do not only search for opportunities to buy something online but also for solutions that will make the whole process so much easier. Black Red White gets ahead of customers' expectations by introducing new features on its website brw.com.pl.

Faster, easier, better …

Home accessories in a Black Red White online store are now available for Click + Collect in just one hour. This option is a perfect solution for people who value the comfort of online shopping and also care for a quick order execution process. All you have to do is select a product and the nearest store. Your order will be ready for pick up within 1 hour.

Black Red White online store offers various standard delivery options when ordering accessories, such as express delivery and inPost parcel lockers. However, when purchasing furniture and accessories, you can select a free Click + Collect option that is available in every store. New features on the website, such as electronic payment methods, make online shopping an easy and comfortable process.

Customers who visit the Black Red White website can choose In-Store availability option to check the availability of selected items in a store of their choice. Then, after seeing products live, customers can make a more conscious shopping decision.

The next interesting feature is the possibility to place a phone order with Black Red White by calling Customer Service number (84 685 02 02).

The implementation of new features was preceded by a careful competitor analysis. Website's previous functionalities were also analyzed. Usability testing of the new shopping cart model was being performed on a group of selected Internet users.

A better shopping experience

"Implemented changes quickly paid off. The introduction of new features on the website, the focus on the shopping cart's strengths and the elimination of its faults, quickly increased the conversion. What pleases the most is the fact that customers use the Click + Collect option more often". - says Mariusz Nowak, e-Commerce and Omnichannel Strategy Director at Black Red White.

The Black Red White online store, developed in cooperation with Ideo Agency, won The Design of the Year award at the 3rd edition of e-Commerce Poland Awards (in a medium and large online retailers group). However, during last year's Webstarfestival, BRW was selected the best online store in a Home and Garden category.

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