CityFit is the largest network of fitness clubs available 24/7 in Poland. It offers innovative solutions that contribute to the high quality of customer service. Modern and comfortable gyms are one of the many advantages of the CityFit chain.
Tasks and objectives
We designed a bespoke application that supports the Fit Fighters loyalty program. It's based on our proprietary Edito Core system. The loyalty program is an integral part of the CityFit mobile application.
Elements of healthy competition combined with taking up the gauntlet create a space for gamification.
Users of the mobile app can use the program, which offers many attractive solutions.
Participants receive CityFit-coins for various actions taken. It involves buying a membership card or CityFit products and completing challenges. Participants exchange coins for a discount or could win attractive prizes.
Users have to perform various tasks for which they receive experience points ( dumbbells). After collecting the required number of them, you go to a higher level. There are 3 training levels - separate for men and women. For men, we prepared the following levels: Hare, Boar, and Taurus. In women, the basic level is Squirrel, then Gazelle, and the highest rank - Panther.
Strength, endurance, speed, and morale are awarded to participants for completing a challenge. They motivate members to overcome their own weaknesses and to develop their strengths.
Main benefits for the Client
- Attractive and modern idea encouraging to active use,
- the incentive for new customers,
- creating an involved club community.