The leading profile of Farmacol Group is distribution of medicines and medical supplies to pharmacies and hospitals throughout Poland. The company has existed since 1990. Since June 1999, the company has been listed on the Warsaw Stock Exchange.
Tasks and objectives
Rodzinazdrowia.pl is a health portal that was ordered by Farmacol Group. The central element of the home page is a slider presenting health articles.
An important navigation element of the website is a full-text search engine which runs on the Elastic Search engine. We also implemented an interactive map to search for a specialist. Your search results can be filtered by specialty and location. What is more, on the home page there is a module recommending specialists in the close area.
The advertising campaign module supports creation and publishing of advertisements in the form of banners. At the design stage of an advertising campaign, it is possible to define key elements such as page position, target group, display time or click count. The editorial team has also access to the contests' creator which facilitates building of a loyal community around the brand.
Currently there are available on the website:
- 58 615 verified medical points
- 11 098 medical products
- 9 446 verified specialists
Main advantages for the Customer
- Modern, functional and user friendly online service
- Enhance brand awareness
- An effective tool for interacting with potential customers
- Intuitive administration panel