BGŻ BNP Paribas is one of the largest banks in Poland. The institution is a member of the international banking group – BNP Paribas, which is present in 75 countries.
Tasks and objectives
The loyalty program "Turbo Awards" was implemented to support the sales of loans and leasing products offered by BGZ BNP Paribas. It is addressed to selected contractors, Institutions and mainly to owners of used car dealerships. Within the platform, business partners earn points for their activity, and points can be exchanged for prizes available in the catalogue.
The service of a program was performed by the Motivation Direct, a company which is closely associated with Ideo.
Main advantages for the Customer
- maintaining the loyalty of business partners
- implementation of the Bank's business objectives
- increase in sales of loans and credit insurance