The Norwegian company Norsk Maritimt Forlag is a publisher of specialist magazines about sailing (Båtliv, Seilas, SEILmagasinet and Båtguiden) and the owner of 5 websites regarding this topic.
Tasks and objectives
Development of the Internet and the interactive market forces almost every company to adapt to the new reality. The Norwegian publisher, Norsk Maritimt, fully aware of the need to adapt its services and products to customers’ needs, selected the training with our specialists. For publisher’s representatives, we organized the 2-day training in content marketing, social media, online brand image and promotion management.
Our goal was to provide the client with knowledge and skills necessary to independently plan, execute and analyze campaigns.
The biggest challenge for us was to share extended knowledge in a very limited time. We focused on practical aspects of the modern digital marketing, showed how to take the first steps in the world of online promotion as well as introduced the most popular advertising tools.
Main benefits for the Client
- Classes conducted by experienced specialists
- Condensed and carefully selected knowledge
- Gaining basic skill of an e-marketer
- Access to professional knowledge