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Museum Auschwitz-Birkenau was established in 1947 thanks to the efforts of former prisoners of Auschwitz. The museum is included on the UNESCO World Heritage List as a place which "constitutes an ominous warning against the many threats and tragic consequences of radical ideology and denial of the right to human dignity.”
The memorial covers an area of the two existing camps of Auschwitz I and Auschwitz II-Birkenau. At the Museum, there are camp buildings and ruins (including the ruins of gas chambers and crematoria) and several kilometres of camp fencing, internal roads and the railway ramp. Today's Memorial is also a collections, archives, research, conservation and publishing centre.
Tasks and objectives
Auschwitz-Birkenau in connection with the 70th anniversary of the liberation of Auschwitz-Birkenau, commissioned us to create a new version of their Auschwitz.org website. The site was created in collaboration with the Canadian team Drive Creative Group.
The site consists of four main communication areas: museum, history, sightseeing and education. It also features a number of dedicated modules, photo galleries and an online store, which is an important element of the site. The virtual library allows the purchase of publications referring to the camp and the tragic events that took place there. The Product Catalogue makes it easy to search for products and sort the results list by the following filters: author, language and type of publication.
The newly created site aims to present the content in a user-friendly way, while pursuing the individual needs and respect for this historical place. The new version of the site is primarily to improve the functionality of the entire service but to also implement RWD, which allows users to browse the pages on mobile devices.
Another objective was to create a service accessible to the widest possible audience, which is why the site has been launched in two languages, Polish and English. We also took great care to optimise the website to work correctly with all currently available browsers.
The next stage was a full import of content and images from the previous site. Moreover, Auschwitz.org has been integrated with the most popular social networks such as Facebook, Twitter, Instagram, Pinterest and YouTube.
Main benefits for the Customer
- preserving the memory of Auschwitz
- improving contact between visitors and the museum
- refreshing the Museum’s online image
- widening audience
- efficient import of content
- comprehensive online sales (payment processing including domestic and international shipping)