Loyalty programs

"Pleased customers buy more"


  • Increase in repeat purchases

    Increase in repeat purchases

  • Improve Customer XP.

    Improve Customer XP.

  • Increased security and quality

    Increased security and quality

  • Affordable costs

    Affordable costs

  • Reward customer loyalty

    Reward customer loyalty


We design platforms that support analysis and strengthen customer loyalty.

Our solution can work both as publicly available platforms and as systems designed for a specific group of partners. They are characterized by simple and intuitive operation for both the administrator and the user, as well as wide adaptability.

Tailored to user’s needs loyalty/motivational program with properly developed strategy allow you to increase sales. At the same time it reduces the cost of promotion and advertising.

The simplest example of a loyalty program is a system of collecting points with every purchase made. Then you could exchange these points for discounts, freebies, or offer special customer treatment.

Reward programs offer extra benefits or gifts for customers who buy more and entice potential customers to your products or services. It could be free merchandise, coupons, or even an advanced release of products. A slight increase in customer retention can lead to an enormous increase in profit for your company.

We can help you boost your sales

Effective loyalty programs

Loyalty Awards is an annual plebiscite that awards the best solutions on the market. It takes place as part of Poland & CEE Customer Loyalty Summit. In this contest jury is a group of professionals in relationship management and building loyalty. They award prizes and distinctions in 6 categories.

The "Coffee Club" program, launched by us for Costa Coffee Poland, got a distinction in two categories.

  • "The best loyalty program/activities in services (B2C)",
  • "The best new loyalty program/activities of the year 2018".

Growing market interest in programs for sales support (loyalty and motivational), convinced us to create the "Motivation Direct" company. It specializes in implementing effective sales, loyalty, and motivational programs. It is based on Ideo Agency's years of experience in supporting online sales and our technical know-how.

Ziemowit Michno, Vice President of the Board, Ideo Sp. z o.o.

In the Blikomania lottery, we have created a system that supports users' registration in draw and selection of winners. During the entire action, we provided technical support for the project. Motivation Direct was responsible for the organizational area.

Blikomania was one of the largest promotional lotteries in Poland with a total value of 1,000,000 PLN.

Use professional tools

The Motivation Direct platform has a number of tools that ease the planning and management of a motivational program. They help to retain consumers and encourage them to repeat purchase.

Motivation Direct received a distinction in the Financial Times FT1000 2018 ranking and Technology Fast 50 by Deloitte. It thus confirmed the status of the fastest growing representative of the loyalty and motivation industry in Europe! The company was also among the winners of the prestigious Forbes Diamonds and Business Gazelles rankings.

We have implemented loyalty programs for:

Our loyalty platform has a modular design, which allows you to select only the necessary components and use them only to the extent required. It enables to optimize the costs of implementation and the loyalty system’s service. At the same time, it is possible to easily expand the system with additional solutions dedicated to the customers’ needs.

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What can you reward?

The simplest example of a loyalty program is the system of collecting points for each purchase, and then exchanging them for prizes. But it can also be various types of discounts, points or mixed programs. Besides, we could run attractive lotteries and competitions in which the winners receive prizes.

Depending on your needs, you can choose how the program participants will be rewarded. It is worth familiarizing with each of the available scoring mechanisms and choose one, which suits to your company's sales policy. What are the most common types of award-winning activities?

  • Implementation of quality tasks, e.g. appropriate preparation of the shop exhibition.
  • Registration of codes.
  • Completing surveys or quizzes.
  • Each individual (or implemented as part of a set) sales unit.
  • Level of sales or achievement of the intended target.
  • Recommendation of program participation to clients and/or their subsequent registration in the program.
  • Active participation in e-learning/passing knowledge tests.
  • Participation in competitions and lotteries.
  • Getting the proper place in the sales ranking
  • Other - determined at the program implementation stage.


Benefits of implementation

Trust between customer and brand - is extremely valuable merit in the business world. The company gains loyal customers and creates the image of a seller worth recommending. Motivational programs attract and engage users, building brand loyalty. Such activities are appreciated by clients and willingly take part in them. The benefits of the programs are mutual. Participants have access to attractive prizes or discounts, and the seller has long-term sales profits.

The biggest benefits of implementing a loyalty program are:

  • Building a positive image.
  • Increased trust in the brand.
  • Increased brand awareness.
  • Increase sales.
  • Stimulating the renewed buy of specific products.

A program tailored to your needs

Designing effective loyalty programs requires a proper preparation. Most often, we start with a preliminary analysis carried out together with the client and detailed analysis of the program’s goals, which need to be achieved. It is also important to know the expectations of program participants because its effectiveness depends on them.

The stage of cooperation from which we must start is an in-depth assessment of the situation. It includes the analysis of business processes, the number of future program participants and their needs, technologies that can be used, but also a possible project implementation model. If the project should bring the expected benefits, we must also confirm the purposefulness of the entire undertaking from a business point of view.

Trusted supplier

Clutch.co is an organization, which analyzes opinions about service companies. What is crucial, all assessments come directly from customers. Based on such opinions, it builds lists of recommended suppliers, making it a reliable source of recommendations.

Our clients appreciate our comprehensive approach to project implementation and business consulting. This is one of the main reasons why we were recognized by Clutch as a leading company creating dedicated software in the area of eCommerce support in Poland.

Why you should choose us

  • Ideo Agency - 180 experts onboard

    180 experts onboard

  • We work in SCRUM, Agile, Prince 2, IPMA

    SCRUM, Agile, Prince 2, IPMA

  • Trust of over 1000 Clients

    Trust of over 1000 Clients

  • IT Outsourcing experience

    IT Outsourcing experience

  • We use Open Source platforms

    We build on Open Source

And last but not least. Projects that we create receive many awards and distinctions. So clearly, we do it right!


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