In the newest “Najwięksi Money.pl 2021” chart, Totalizator Sportowy with its lotto.pl was considered to be the Polish e-commerce market leader.
8 July 2021
"Najwięksi Money.pl 2021" is the first edition of a ranking, which included almost 600 of the biggest brands in Poland. Totalizator Sportowy got into 15th position, reaching the revenue of PLN 15,4 bn in 2020. Half of it (PLN 9 bn) came from the e-commerce activity and thus it makes the company a leader in this category in Poland. In comparison, Allegro acquired PLN 4 bn revenue from e-commerce, whereas Amazon "only" PLN 3,6 bn.
Totalizator Sportowy has started its e-commerce activity back in 2018. It enabled the users to take part in online games and through the mobile app. Moreover, it has launched a legal online casino. The number of online players is increasing year by year. Currently, the lotto.pl website has approx 600 thousand registered user accounts.
During the draw, the number of users often exceeds 100 thousand. Almost 12 million users visit the site every month.
In 2020, Ideo has designed a new lotto.pl website with an efficient and flexible IT platform. The main goal was to create an efficient and secure system that could handle this volume of users. With the new intuitive interface, users are able to use the products available on the site effortlessly.
Lotto.pl website is being constantly developed. Currently, the second stage of the project is being carried out. Ideo also implemented new Lotto products, such as "Gierki". These are fast cash lotteries that are the most popular products on the platform.