New for Multimedia Poland

We conducted a thorough modernisation of the information portal on behalf of Multimedia Polska S.A. After changes, the portal now has over 2.5 million page views per month, and this figure is increasing significantly.
13 October 2016

When designing a new version of their portal, we focused on renewing graphics and implemented dedicated solutions to facilitate interaction with its readers. An essential element of the project was to improve the intuitiveness and simplification of its operation. New categories were added to the website, a calendar showing the most important regional events and a powerful search engine of the site content. is a portal that publishes the latest information from Kalisz and the entire region. A significant part of the publication is the video broadcasted by Multimedia Polska as part of the daily information in television programs. It results in presenting the latest news in an attractive form.

Marcin Spętany, Head Editor of sums it up "The new website is the undisputed leader of information portals in Kalisz and its region. It is an effective response to the growing needs of our readers. At the moment, the service records about 2.5 million page views per month and every month this figure is increasing significantly. The modular design of the Edito CMS allows us to expand the thematic sections and create special supplements for our readers. It results in a dynamic increase of new users and page views. The Active and full commitment approach of Ideo's specialists, makes every element of the service meet our and our readers' expectations' expectations".

The portal was implemented based on the Edito CMS proprietary and highly scalable platform. Thanks to this, our client received a modern tool that is tailored to the needs of readers who use mobile devices as well as for the visually impaired.

Cooperation with the client will be continued through further development of the portal and advice given on its development and promotion.

Description of the implementation of portal

Above there is a promotional video prepared by the editors of the portal.

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