PR in the service of communication

Text written by Gabriela Grata, Marketing Specialist at Ideo Sp. z o.o., was published on the Marketing & Business site. She described the role of communication between the company and customers. She also underlined the essential features of such communication: it should be natural and unforced. Gabriela Grata also noted that thanks to modern technology, PR professionals have a lot of tools available that greatly simplify the creation of effective communication.

The original article can be read here: PR w służbie komunikacji