NowyMarketing.pl, 2nd December 2016. Author: Arkadiusz Wingert
2 December 2016
Arkadiusz Wingert (Google AdWords and Analytics Specialist at Ideo Force Sp. z o.o. - a subsidiary of Ideo Sp. z o.o.) is the author of this article, which was placed in the Encyclopedia of Marketing, and published on the nowymarketing.pl site. The author describes in general, what remarketing is, and the definition of this term. He also highlighted and described different types of remarketing.